Why We Need To Think About Content In Marketing & Commerce More Along The Customer Journey!
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Content is the key to success. Consumers expect differentiated approaches along the customer journey. This journey defines the communication context and requires content to constantly adapt to changing customer expectations. Value-generating, authored copy plays a critical role. Join Saim Alkan and Björn Negelmann, who as moderator and host of the Shift/CX event heard more experts and asked more questions on these topics than anyone else, as they discuss why we need to refocus the way we think about content in marketing and commerce along the customer journey.
WHAT QUESTIONS WERE DISCUSSED?
➡️ Why content from a consumer perspective is no longer a nice-to-have from a consumer perspective?
➡️ How does the customer journey set the context for communication?
➡️ Are machine-generated texts useful?
